Wilton Bradley to host YoYo world record attempt at Toy Fair

Wilton Bradley is to host a world record attempt with professional YoYoer, Hans "YoHans" Van Dan Elzen at their stand at this year’s London Toy Fair, the firm has announced.

YoHans was a driving force behind the massive yo-yo craze twenty years ago with numerous TV appearances and live tours. In 2003, Hans launched YoYoFactory (distributed by Wilton Bradley), a yo-yo brand with a focus on creating unique patented technology that would make playing with a yo-yo a more enjoyable experience for beginners and world champions alike.

Hans will be attempting an official Guinness World Record Challenge at the Wilton Bradley stand (E89) at 11.00am on the first day of London Toy Fair 2018. He will also be joined on the stand by the YoYoFactory team including World & US National Champion Gentry Stein as well as superstar Ann Connelly, who will be on hand to demonstrate the range and challenge you to perform tricks and give out prizes.

Wilton Bradley’s YoYo range is selling well, boosted by the fidget spinner trend and a mention from TV and radio personality Chris Evans.

Come along and see if you can remember how to ‘walk the dog’ at Wilton Bradley’s stand: Stand E89, January 23rd at 11.00 a.m. and throughout London Toy Fair 2018.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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