Popular pre-school property The World of Dinosaur Roar is heading to the land of Top Trumps thanks to a new partnership with Winning Moves.
Nurture Rights has awarded a global licence t Winning Moves to produce a World of Dinosaur Roar version of its popular card game, set for launch in spring/summer this year.
The game will be widely available at high street, department stores and supermarket retail as well as online. The core market for the game is expected to be pre-school children and families.
The Top Trumps cards will feature the brand’s colourful dinosaur characters but will also include facts and figures about each dinosaur, verified by professor Paul Barrett of the Department of Earth Sciences at London’s Natural History Museum.
Winning Moves also has the rights to other board game versions of The World of Dinosaur Roar.
The agreement was developed and finalised by licensing agent Bulldog Licensing, one of the industry’s leading licensing agencies, on behalf of Nurture Rights.
Charlotte Waalkens, licensing manager, Winning Moves, said: “The exciting characters in The World of Dinosaur Roar are perfect for card games and our popular and much-loved Top Trumps games is the ideal stage for these larger than life characters.
“We are certain that kids and adults alike will love this dinosaur-themed edition of their favourite game.”
Nick Barrington, managing director of Nurture Rights, added: “We are delighted to have the opportunity to bring together the World of Dinosaur Roar and a respected leader in the games field.
“Winning Moves has done a great job in bringing this entertaining, beautifully illustrated and educational property to this iconic game.”