Funrise named master toy partner for Paramount Pictures’ Amusement Park

Global toy manufacturer, Funrise has been named the master toy partner for Paramount Pictures’ upcoming animated feature, Amusement Park.

The firm will develop a comprehensive line of products based on the movie including figures, play-sets, plush, role play, collectables and more.

The products will begin global roll out in early 2019.

Amusement Park, a 3D computer animated adventure comedy film, is slated for a March 2019 release in the US and is produced by Paramount Animation, Nickelodeon Movies and Ilion Animation Studios.

In addition to the film, Paramount and Nickelodeon have detailed an animated TV series for the following year.

“We are excited to add Amusement Park to Funrise’s growing portfolio of licensed brands. With our innovative product development team and vertical manufacturing capabilities, we will bring the fantastic Amusement park story and characters to life in a unique way,” said King Cheng, chief executive officer at Funrise.

“Together with the Paramount team, we will create a dynamic and engaging play experience for what will surely be an iconic franchise for years to come.”

Bil Bertini, executive vice president worldwide licensing, Paramount Pictures, added: “We are thrilled that Funrise is on board for what is bound to be an exciting ride.

“Amusement Park’s lovable characters, exhilarating attractions and boundless creativity are a perfect fit for the wide-ranging toy line that Funrise will develop. We look forward to announcing additional partners in the coming months.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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