Trends UK launches In the Night Garden ELA range

Following an agreement with DHX Brands, brokered by licensing agent CPLG, Trends UK will launch a new range of early learning activities, beginning with an In the Night Garden Interactive Play Mat in 2018.

The Interactive Play Mat, which will feature In the Night Garden music, sounds and characters, introduces early learning activities and encourages active fun. It will be suitable for children ages 18 months and over – the target age range of the TV series.

Graham Spark, Trends UK, commented: “We are delighted to work with DHX Brands on this evergreen property. As a top 10 pre-school property that has been delighting young children for the last 10 years, In the Night Garden’s brand positioning matches that of our ELAs like play mats, learning pads and play phones perfectly. Our new items will have fun and educational appeal for fans.”

Tom Roe, Commercial Director, DHX Brands, added:”We”re really excited to be working with Trends UK. This is a key category for our brand and our age group, and we look forward to Trends bringing their expertise, focus and fresh thinking to the development of a new range of In the Night Garden-themed ELAs.” 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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