Jazwares appoints VP of sales mass market

Jazwares is looking to cement its mass retail traction with the hire of Guy Thomas as the new VP of Retail Sales, Mass Market.

Thomas, known to many as a retail road warrior, is tasked with maximizing mass retail sales around the world.

Given Thomas’ past achievements in sales and management at Mega Brands, Auldey Toys, and POOF Slinky, it is clear that his approach will be tantamount to Jazwares’ growth.

Thomas said: “As a prior competitor of Jazwares, I saw the enormous potential the company has to offer not only in product innovation and retail development, but also in the talent the company curates.

"I am joining the team at the perfect time, right in the middle of toy fair season.”

“Guy brings years of strong go-to-market strategies that will resonate with our partners globally,” added Laura Zebersky, CCO, Jazwares.

The focus for 2018 is to expand its global retail presence with a competitive offerins and unique statements. Jazwares ability to sustain strong retail relationships over the past 20 years, has just been supercharged with the appointment of Thomas." 

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