Bullyland, a German manufacturer of popular figurines, has secured Trends UK as the exclusive distributor for the UK and Ireland.
Trends UK will take up the role from January 1st, 2018.
The move arrives as Bullyland looks to grow its presence in the UK market.
Michael Vesterlund, head of international sales at Bullyland, said: “We are confident that our partnership with Trends UK will enable us to further grow our business within this region and that the new co-operation is a significant strategic step ahead for the future development of our product portfolio within such an important market.”
Lindsay Hardy, marketing director at Trends UK, added: “We are delighted to be working with Bullyland and are very much looking forward to introducing this delightful line to our range in the coming weeks and months. Bring on 2018.”