Esdevium Games rebrands as Asmodee UK

Esdevium Games has revealed it will be rebranding under the name of Asmodee United Kingdom.

Having been part of the Asmodee Group since 2010, the move sees Esdevium matching its parent and sister companies across the world.

Though the process – coming into effect as of January 1st 2018 – brings a new name and new look, the firm insists that its services will remain unchanged.

‘The change comes with a new philosophy but one that is very much in line with the ideals that Esdevium have had at the heart of what they do – a passionate belief in the value of great games and the amazing stories that they let us tell together,’ read a statement from the firm.

“We are thrilled to be switching to the Asmodee name, aligning us with our sister and parent companies in other territories,” said MD Steve Buckmaster.

“The Esdevium name has a long and proud history (and a terrific story), so it is with some sadness that we say goodbye to the dragon logo, but this is an exciting next step for the company.”

Asmodee UK’s first public appearance will be at London toy Fair in January. 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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