Oddfish combines plush with interactive experiences

An American startup has unveiled an original new toy project, OddFish, slated for release on December 5th.

Each is toy is a blend of fact, fiction, and fish, as each OddFish comes with a toy and a story around it. 

Designed by a team with an Emmy Award winning director leading the way, coupled with the knowledge of a mother and an established creative director, Oddfish is creating entire experiences around their toys to get kids excited about not only the ocean and STEAM, but the world around them and their own imagination.

The Oddfish brand will launch on December 5th with a collection of plush toys and character driven 3D content (made for mobile devices). Over time, the brand will roll-out the entire collection of fish, innovative digital experiences, and Oddfish stories designed for screens of all sizes.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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