Trends UK to launch SpyX range in 2018

Trends UK has revealed its latest new toy range set to hit shelves in Spring 2018, SpyX.

Developed with Atomic Monkey, company with many years’ experience in the design, development and marketing of feature-led role-play spy items, this new range will allow kids to feel like a real life secret agent.

The super-sleuthing SpyX role-play range will receive full marketing support to spread the word (all in secret, obviously!). Offering working features that fuel the imagination, the SpyX range will include an exciting selection of strategically priced listening devices, laser alarms, night mission goggles, and communication devices, just like hero agents. With an affordable price range including impulse and pocket money toys to larger gift sets, there is a SpyX toy to suit all occasions and budgets.

“We are delighted to work with Atomic Monkey to launch the SpyX range," commented Graham Spark of Trends UK. "SpyX highlights a real opportunity for a strong brand presence in an evergreen play pattern that excites kids and is embraced by parents.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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