littleCONCEPTS announces partnership with MOLUK

Toy distributor, supplier and wholesaler littleCONCEPTS has added Swiss toymaker MOLUK to its portfolio for 2018.

MOLUK is a family business founded in 2011 by Alex Hochstrasser, the designer and inventor of Bilibo, and his sister Doris Hochstrasser, an architect. Together the pair create innovative and sustainable products that aim to engage youngsters on a deeper level than standard toys.

In a time where everything is getting more virtual, MOLUK offers toys that are totally manual, toys that get children to move and explore, toys that stimulate their senses and minds. 

Alongside best-selling lines Bilibo and Plui, littleCONCEPTS will be launching new MOLUK product at Top Drawer in January. 

“We are absolutely delighted to be working with MOLUK going forward, we have been long admirers of the simple yet innovatively designed toys MOLUK create," said Phil Nelson, co-founder of littleCONCEPTS.

"The new products being launched in 2018, follow this ethos and we just can’t wait to introduce them to retailers at Top Drawer.” 

littleCONCEPTS will be at Top Drawer, January 14-16th, stand S45 and Spring Fair, 4-8 February, stand 5L34

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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