The Entertainer is expanding operations to Malta with Alf Mizzi partnership

The Entertainer is expanding its operations in Malta through a partnership with Alf. Mizzi & Sons Ltd.

The Entertainer will now take a share of Alf Mizzi’s toy division, all distribution brands managed by John G Cassar Ltd and five retail outlets operated by Leisure Stores Ltd located in The Point, Plaza, Baystreet shopping malls, pama shopping village and the flagship store in San Gwann.

The partnership give the UK high street toy retailer the chance to grow its international business and offer toy fans the latest launches alongside 700 exclusive items.

The Entertainer’s founder and managing director, Gary Grant, said: “We are truly delighted to have found a well-established corporation in Alf Mizzi & Sons to be our partner in Malta.

“Forming partnerships with renowned toy retailers internationally forms a core part of our international expansion strategy and will help us meet our ambitious international growth targets. Alf Mizzi & Sons’ strong presence, proven success and credibility both in Malta and other international markets makes them the perfect partner for The Entertainer.

“We are really excited to be growing our international business with such a long-standing toy retailer and will look at further opportunities like this in the future.”

Alf Mizzi & Sons currently operates a diverse number of businesses both in Malta and internationally, employing over 1,800 staff. John G Cassar has been trading as an import and distribution business since 1927 and is the local representative for a variety of leading toy brands including LEGO and Hasbro.

The Entertainer currently has 146 shops located across the UK as well as 14 international stores through its successful franchise partnerships.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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