Zuru wins Bunch O Balllons infringement case case in US

Zuru has prevailed in its patent infringement action in the US for its Bunch O Balloons brand.

The firm has succeeded in its case against Telebrands and subsidiary Bulbhead.com, one of the largest telemarketing companies in the US.

A jury verdict in favour of plaintoffs Zuru and Tinnus Enterprises found that Telebrands Battle Balloon product line, including Balloon Bonanza HD and Battle Balloon Colour Burst, wilfully infringed US patents.

Zuru has been awarded lost profits and reasonable royalty damages in the amount of $12,250,000

Anna Mowbray, Zuru’s chief operating officer, said: “Zuru works diligently to bring innovation to market and to stand by its inventors. We are committed to continuously fighting what I believe are knock-off companies like Telebrands who try to undercut inventors and claim innovations as their own.

“We are confident that the US legal system will help us continue to send this message. Moreover, we are looking forward to an award of enhanced damages for a multiple on the $12,250,000 based in the finding of Telebrands’ wilful misconduct.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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