Eolo Toys signs Marvel license for Helix Flyers range

Hot off the release of the Avengers: Infinity War trailer, Eolo Toys has signed an EMEA deal with Marvel to bring the firm’s iconic characters to its Helix Flyers range, the company’s flagship range for 2018.

The product, a flyer which includes an easy launcher and requires no use of batteries, takes consumers back to traditional outdoor play. Kids can get in on the action with Avengers and Spiderman Helix Flyerz, make your super heroes fly up to 10 meters.

The Global Toy company has already secured the product in 12 markets, with exclusive distribution deals and TV MKTG. 

Marvel joins such high-profile licenses as Disney, Star Wars and Minions, bolstering the already diverse product range.

"Both the product and tv commercial look amazing! We are very excited, as 2018 will be a great Marvel Year," read a statement from the Eolo team.

The product release is scheduled for the spring-summer 2018 campaign. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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