Zimpli Kids launches new SnoBall and Glitter Play exclusively with Claire’s

Zimpli Kids has developed a limited run of SnoBall Play and Glitter Play to launch exclusively with the specialty retailer, Claire’s.

The exclusive products, plus the popular Slime range are now being stocked in 310 Claire’s stores across the UK.

Slime Play transforms water in gooey slime, the Glitter Gelli Play turns water into pink glittery goo and SnoBall Play changes water in to realistic snow that can be moulded into snow balls.

Sales director at Zimpli Kids, Eejay Enyi, said: “There is a huge demand for our products worldwide with phenomenal sell through results at retail and I believe Claire’s will be no different.

“We have no doubt the young girls will love our fun and unique products.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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