Study compares Christmas spend from 1980 to today

A study from MyVoucherCodes has compared the average prices of Christmas toys from 1980 through to 2017, with interesting results.

The study found that the 2010s are roughly £25 more expensive than the noughties for Christmas presents, while top toys for Christmas have gradually become more expensive over the 37 years of research, the costliest time for parents was actually 1991 with the must-have Gameboy setting them back £146.28 in today’s money.

While top toys for Christmas have gradually become more expensive over the 37 years of research, the costliest time for parents was actually 1991 with the must-have Gameboy setting them back £146.28 in today’s money.

The study found that year on year investment in top toys grew with parents this year likely to spend around £83 on top gifts including the likes of Luvabella and PAW Patrol.

With the exception of the Gameboy in 1991, pre-Millennium top toys rarely went above £30. The lower costs were largely attributed to the 80s and 90s obsessions with action figures – Power Rangers, Barbies, WWF (as it was known in 1992) and more, all costing a tenner or less.

“We all have a Christmas present (or two!) from our childhood that is firmly etched in our memories, having been played with until parts started falling off,” commented Chris Reilly, MD of MyVoucherCodes.

“While today’s toys certainly cost more than the Power Rangers and Rubik’s cubes of yesteryear, hatch a plan to save money this Christmas by searching around for the best deals."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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