Spielwarenmesse’s World of Toys Pavilion at Hong Kong Toy Fair now fully booked

The international World of Toys Pavilion by Spielwarenmesse at the Hong Kong Toys and Games Fair is now fully booked.

30 companies from 13 nations have signed up to exhibit at the pavilion which opens together with the international trade fair at the Hong Kong Convention and Exhibition Centre from January 8th to 11th.

Now in its tenth year, the Pavilion at Hong Kong’s biggest toy fair is continuing to grow in popularity. Ever since the programme’s launch in 2009, the stand has been helping companies gain easier access to the market.

As a special economic area, Hong Kong ranks as the consumer capital of Asia. In its role as Asia’s most important toy trade fair, the Hong Kong Toys & Game Fair gives exhibitors access to the region’s second and third largest toy markets: Japan and China.

Ernst Kick, CEO of Spielwarenmesse, said: “The consistently high interest in our pavilion shows that it is seen as a doorway to the Far Eastern market and as an important step towards greater internalisation.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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