Fundamentally Children grows State side with first US associate

Fundamentally Children has welcomed its first US associate, Deb de Sherbinin, marking the form’s continued expansion in the territory.

De Sherbinin is a product marketing consultant with over 25 years’ experience in building world-class brands and growing start-ups in the toy and licensing industry.

She boasts a wealth of experience in product innovation, brand development and marketing and an in-depth knowledge of the intricacies of the US market.

As Pricipal of, a consultancy working with an array of lifestyle brands, she has an impressive roster of clients ranging from multinationals such as Hasbro, Fisher-Price and Ravensburger, as well as smaller start-ups like Beach and Nature and The Sugar Goblin.

Amanda Gummer, founder and MD of Fundamentally Children, said: “We are delighted to welcome Deb on board. Her knowledge of the US market as well as toys and licensing in general is second to none and allows us to provide a cohesive service across both sides of the pond.

“Our presence in the US is growing steadily and we are able to offer a range of services, including licensing, digital, research and consultancy, and this valuable addition to our network will allow us to further grow that side of the business.”

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