Smart Toys and Games bolsters sales team with new appointment

Smart Toys and Games has bolstered its sales team with the appointment of Julia Cake as its national accounts manager.

Cake will become an integral part of the team as she becomes responsible for managing the principle major accounts with key brands including Smart Games, Smart Max and Geo Smart.

Cake brings with her over 15 years’ experience of working in the toy industry and has previously held roles at Oregon Scientific, Mattel and most recently Schleich.

2018 marks an exciting year for Smart Toys and Games as Toy Fair 2018 will see the arrival of significant new lines across Smart Games, Smart Max and Geo Smart. Julia will support the brand to launch these into the market.

“I am looking forward to the challenges that this new role will bring,” said Cake.

“Smart Toys and Games is a world-renowned brand that has major new developments within its portfolio for 2018 and being part of the company’s growth represents an exciting time in my career.”

Peter Rooke, director of Smart Toys and Games, added: “We are excited about the wealth of experience and industry knowledge Julia brings to the role and we are very pleased to have her on board.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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