Smart Toys and Games has bolstered its sales team with the appointment of Julia Cake as its national accounts manager.
Cake will become an integral part of the team as she becomes responsible for managing the principle major accounts with key brands including Smart Games, Smart Max and Geo Smart.
Cake brings with her over 15 years’ experience of working in the toy industry and has previously held roles at Oregon Scientific, Mattel and most recently Schleich.
2018 marks an exciting year for Smart Toys and Games as Toy Fair 2018 will see the arrival of significant new lines across Smart Games, Smart Max and Geo Smart. Julia will support the brand to launch these into the market.
“I am looking forward to the challenges that this new role will bring,” said Cake.
“Smart Toys and Games is a world-renowned brand that has major new developments within its portfolio for 2018 and being part of the company’s growth represents an exciting time in my career.”
Peter Rooke, director of Smart Toys and Games, added: “We are excited about the wealth of experience and industry knowledge Julia brings to the role and we are very pleased to have her on board.”