Worlds Apart has partnered with the pop rock group The Vamps for a series of social posts to drive excitement and awareness of its new Spin to Sing game.
The Vamps have just released a new single and are gearing up for a UK tour next year following a summer owhich in which they knocked Ed Sheeran off the top spot for a number one album in July.
The band recently performed at the Radio 1 Teen Awards.
Logan Stone, brand manager at Worlds Apart, said: “We are delighted to be working with The Vamps especially following the release of their single Personal and ahead of their tour next year.
“The band are the perfect fit for Spin to Sing and they will be bringing the game play to life for us and their fans across their social media channels over the next month.”
The brand has purposefully sought out a high profile pop act and are also working with TV starts such as Kendall Vertes as a means to shake up the more traditional ‘unboxing’ content seen in the industry and to keep in touch with where their audience is accessing content.
Spin to Sing is an interactive talent show game and is all about recreating Saturday night TV talent shows live and direct from home.
Players take turns to spin the mic to select a performer to sing one of their own downloaded tracks on their phone through the free Spin to Song game app.
Fellow players score the performance and the performer with the highest average score at the end of the game wins.