Hama Beads arrives on TV in 2018

DKL Marketing is looking forward to 2018 with the announcement of a renewed marketing and PR effort for Hama Beads featuring campaigns to further broaden Hama Bead brand awareness and support its retail partners.

Leading the activity will be the Hama Beads TV campaign, which will run over the Easter 2018 period. The fun packed advert will feature on channel 5, Nickeloden, Disney Junior, Boomerang and Nick Junior, delivering in excess of 100 TVRs.

Further marketing and PR will take place across the entire Hama Bead range including kids press and influencer outreach with support from newly appointed PR company, Norton PR. The objective will be to build on the existing loyal following for the brand, together with introducing more new parents to the high play value of Hama Beads, reinforcing Hama as the number one Bead brand. Having successfully completed the first-ever Hama Fun Day retailer tour, there are also plans for various demonstration tours throughout 2018.

“We are excited to be bringing TV advertising back into the Hama Bead marketing mix," commented David Allen, sales and marketing director at DKL. "It is however, just a small part of our plans for 2018 as we have a huge amount of new activity to announce, all of which will support our retail partners.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

IMC Toys hails launch of new content and e-commerce platform ‘a monumental moment’ for the firm

IMC Toys has billed the launch of a new platform that combines content with e-commerce …