Bandai UK has been named the UK and ROI distributor of Dragon-I’s The Original Sea Monkeys range.
Dragon-I’s recent takeover of the Sean Monkey license marks the beginning of a new chapter for The Original Sea Monkeys which first launched in 1960.
Bandai UK will launch The Original Sea Monkeys range in late spring with a full 360 marketing campaign behind it. Digital, press, PR activity and more will combine to ensure an impactful and successful launch for the line.
Dave Cave, president at Dragon-i Toys, said: “I am delighted to be able to re-establish The Original Sea Monkeys brand on a global scale and also excited to be working with Bandai UK on this new project.”
Nic Aldridge, general manager at Bandai UK, added: “We are extremely pleased to be working with Dragon-i on this exciting relaunch of The Original Sea Monkeys. The brand has really stood the test of time with over 50 years of heritage to its name.
“The Original Sea Monkeys and the commitment to a trusted formula that really works, will be an entry-level toy for those parents who want to teach their children about the responsibility of looking after a pet.
“What’s more, as STEM is quite rightly a focus area for the toy industry, we’re excited to be launching such a key property for this sector.”