Success for Hama roadshow

Hama is celebrating its first ever roadshow which ran from October 14th to November 5th and saw demonstrations and giveaways across 35 stores. The campaign will come to a close at Toys R Us in Luton this Sunday.

Retailers including The Entertainer, Smyths, and various independents took part in the Fun Day tour, which created an average uplift in sales of over 68 per cent on the day. The Hama Make & Take Day offered children the opportunity to create their own designs following a template or by using their imaginations to take home with them. Customers also had the opportunity to enter competitions, receive a free goody bag, and receive a free gift with purchase.

“Supporting retailers has always been important for DKL and this is just one of the new marketing activities of a wider scale marketing plan we have planned to reinforce Hama Beads as the number one bead brand," commented David Allan, sales & marketing director.

"Keep your eyes peeled for big things in 2018!”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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