DreamToys has detailed the top 12 toys expected to be the most sought after this Christmas.
Nerf Nitro Longshot MSash and The Original Stretch Armstrong bring familiar names to the list while film and TV licences are representated by PJ Masks Headquarters Playset, LEGO’s Star Wars BB-8 and PAW Patrol Sea Patroller.
Laser X – 2 Player Pack and the sequel to last year’s hit Hatchimals, Hatchimals Surprise, highlight the increasing creativity within the interactive toy market, while LOL Surprise series two and Fingerlings showcase the importance of collectables to the toy market.
Other products in the top 12 include Mattel’s Enchantimals Playhouse Panda Set, Hasbro’s FurReal Roarin’ Tyler and the big Christmas game for 2017, Toilet Trouble.
“This year’s DreamToys Top 12 is an exciting range of innovative toys that demonstrate the creativity of the toy industry and the magic of Christmas,” said Gary Grant, chair of the DreamToys committee.
“From the biggest collectable trends and licenses of 2017 to exciting action products and board game sensations, this year’s list is incredibly diverse and with price points to suit all budgets. With so many products vying for a child’s attention, it’s pleasing to be able to pick a list that promotes togetherness, innovation and creative play that will capture the imagination this Christmas.”
Frederique Tutt, global industry analyst for the NPD Group’s toy division, added: “With £1.2 billion spent on toys for Christmas – the equivalent of one third of total annual toy spend – the toy industry is all-systems go as the 25th December draws closer.
“The list chosen by the 2017 DreamToys panel reflects the increased popularity of traditional play patterns with Games and Puzzles, Plush and Dolls as the fastest growing categories to date.
“The 2017 Dream Dozen offers great variety this year and with it, fun and play value for all age groups and wallets.”
The full Top 12 list is as follows:
Enchantimals Playhouse Panda Set – Mattel
Fingerlings – Jazwares/WowWee
FurReal Roarin’ Tyler – Hasbro
Hatchimals Surprise – Spin Master Toys
Laser X – 2 Player Pack – Character Options
LOL Surprise series 2 – MGA Entertainment
Nerf Nitro Longshot Smash – Hasbro
PAW Patrol Sea Patroller – Spin Master Toys
PJ Maks Headquarters Play-set – Flair
Star Wars BB-8 – LEGO
The Original Stretch Armstrong – Character Options
Toilet Trouble – Hasbro