Posh Paws and Whitehouse Leisure to produce Hamsta plush lines

Happy Ink and their UK agent Allsorts Licensing have announced that Posh Paws are on-board for retail plush and Whitehouse Leisure for amusement plush across EMEA.

“We’re delighted to be the exclusive plush partner for Hamsta World for both Retail and Amusement across EMEA," commented Lauren Shipman, group brand and marketing director.

"We immediately fell in love with the brands humour and instantly saw its hugely collectable appeal," continued Shipman. "We are thrilled to be working with the creators of the fun and incredibly social Hamsta World property. We cannot wait to start creating plush that represents all of the quirky and distinctive characters from this YouTube brand. With their universal appeal, these plucky and ravenous creatures we’re sure they’re going to be in high demand.”

Hamsta owner and creator, Saskia Keiser added: "Spreading joy is what Hamsta is about. We see plush as a key and essential ingredient in achieving this goal with our fans and viewers. Since the very start of our cooperation with Posh Paws we have been amazed with their views, products and the natural fit with our ideas. Together we can bring a smile to our fans. And lots of Hamsta cuddles.” 

The new licensees join Blue Sky Designs and Bioworld International in the UK and a raft of licensees in the Benelux.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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