Fundamentally Children launches first digital consumer ad campaign

Fundamentally Children is launching its first digital ad campaign, unveiling a Good Toy Guide branded advert across a number of platforms.

The new 30” advert is presented by Dr Amanda Gummer and aims to raise awareness of the Good toy Guide to key consumers.

The format of the ad allows for the inclusion of up to five Good Toy Guide approved brands to be featured, helping to further promote individual products as well as the guide itself.

Launched on November 7th, the ad will run in a YouTube pre-roll campaign, through a promotion on the Fundamentally Children Facebook page and via a fully integrated package on the KidsCast platform.

The campaign is set to reach in excess of 1.25 million targeted consumers during the Christmas period, offering audiences an expert, unbiased, virtual personal shopper for kids’ toys.

Gummer said: “We are excited to be launching our first digital video ad this month. Promoting the Good Toy Guide to consumers will help to support all of the clients in the guide in the key selling period, and we can further promote a select few individual products at a very competitive rate within the creative.

“Christmas shopping for children can be an overwhelming time for consumers with a vast range of products on the shelf, so our independent help and guidance can take the stress out of gift buying and ensure some really good toys land under the Christmas tree.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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