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Sinco named master toy partner for Aardman’s Shaun the Sheep and Timmy Time

Aardman has appointed Sinco Toys as its master toy licensee for the UK and Ireland.

The agreement covers two of the studio’s most successful properties: Shaun the Sheep and the pre-school property, Timmy Time.

The new partnership will see SInco produce collections of plush, figurines, playsets, vehicles, games and puzzles as well as arts and crafts products. The agreement also includes certain international manufacturing rights.

The initial rang will be unveiled in Hong Kong in January, with first items coming to market in AW 2018.

Sinco has also committed to developing a Shaun the Sheep Movie 2 toy collection to coincide with the theatrical release of the sequel in 2019.

Rob Goodchild, head of licensing at Aardman, said: “We recognise in Sinco the drive and ambition to be a major player within the licensed toy business, with both strong distribution and a talented team capable of realising this.

“We are delighted to be on board as their first master toy partnership and look forward to working with them to develop great product collection and marketing programmes to help Shaun the Sheep and Timmy Time reach their full potential both in the UK and international markets.”

Sally Hunter, sales director at Sinco Toys, added: “We are beyond thrilled to announce our partnership with Aardman for Shaun the Sheep and Timmy Time.

“We are extremely passionate about both properties and strongly believe this is the perfect pairing to define who we are as a company and the direction we wish to take.

“Sinco cannot wait to share our stunning range with the trade.”

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