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Mattel and Panini launch Thomas & Friends sticker book promotion with The Sun

Thomas & Friends and publishing partner Panini have joined forces with The Sun to launch a national promotion to drive awareness of the new Thomas & Friends sticker album.

The new album will feature 32 pages of trivia, facts and activities as well as a pull-out poster. There are 168 stickers to collect in total, including 40 special foil versions.

Starter packs include an album plus 26 stickers to get collectors started. Sticker packets are 60p and Starter Packs are available for £2.99.

The promotion with The Sun will launch on November 18th inviting readers to redeem their vouchers at McColls in the UK or Easons in Ireland to pick up a free album.

Maribel Rivas Le Gelebrat, senior licensing manager, publishing UK and EMEA, said: “We are delighted to be working with Panini to launch the latest Thomas & Friends sticker album. This is a great way for children to learn all about Thomas and his many friends.

“Once children have picked up their album, they will be able to collect the stickers to build up their collection.”

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