TOTY 2018 finalists revealed

The Toy Association has revealed the finalists for the 2018 Toy of the Year Awards that is to be held in New York City, on February 16th 2018.

The awards show, which supports children in need by serving as a critical fundraiser for the Toy Industry Foundation, will honour the top products from the past year, as voted on by consumers.

Between now and January 5, consumers can visit to vote for their favourite picks in each of the 17 categories – including new categories for this year, like Creative Toy of the Year, Playset of the Year, and Plush of the Year. The 122 finalists were announced at an exclusive press event held this evening to help kick off the second annual Play Fair in New York City. 

"Each and every one of the TOTY finalists has brought joy, laughter, and learning to children around the world," said Steve Pasierb, The Toy Association’s president & CEO, at the TOTY press event.

"From classic board games to innovative tech toys, these playthings represent the ‘best of the best’ in the world of toys and games. So, you might even find some great holiday gift ideas among this evening’s finalists!" said Steve Pasierb, The Toy Association’s president & CEO, at the press event."

"The TOTY Awards program supports the Toy Industry Foundation’s work to deliver toys to millions of children in need – whether they are living in foster care, impoverished, recovering in hospitals from a traumatic illness, or facing other difficulties," added Pasierb. "We are thrilled to continue this time-honoured tradition and look forward to celebrating the big winners and the meaningful work of the Foundation at the February TOTY gala at the Ziegfeld Theater!"

This year’s finalists were selected from over 600 nominees submitted by more than 150 companies of all sizes. Twenty judges, including toy and play experts, retailers, academics, and journalists, reviewed and ranked the products in specific categories relevant to their areas of expertise. The judges then participated in a live discussion to determine the finalists in each category, considering creativity, design, play value, and marketing.

The full list of finalists is as follows:

Action Figure:

  • IAmElemental’s Series 2/Wisdom Lunch Box Carrying Case with Complete Set of 7 Action Figures & Accessories (IAmElemental)
  • Imaginext “DC Super Friends” BatBot Xtreme (Mattel)
  • Marvel Guardians of the Galaxy Dancing Groot Figure (Hasbro)
  • “PJ Masks” Duet Figure Packs (Just Play Products)
  • Star Wars Forces of Destiny Adventure Figures (Hasbro)
  • Stikbot (ZING)
  • WWE Superstars Action Figures (Mattel)


  • Disney Pixar Cars 3 Diecast Cars (Mattel)
  • Fingerlings (WowWee USA)
  • Funko’s Mystery Minis (Funko)
  • Hatchimals Colleggtibles 4 Pack (Spin Master)
  • L.O.L. Surprise! (MGA Entertainment)
  • Pikmi Pop! Surprise Pack (Moose Toys)
  • The LEGO Batman Movie Minifigures (LEGO Systems)


  • K’NEX THRILL RIDES: Web Weaver Roller Coaster Building Set (K’NEX Brands)
  • LEGO Star Wars BB-8 (LEGO Systems)
  • Magformers Log Cabin 87Pc Set (Magformers)
  • Mayka Toy Block Tape (Zuru)
  • Meccano M.A.X (Spin Master)
  • Silent Mary (LEGO Systems)
  • VEX Robotics BattleBots Minotaur (HEXBUG)


  • 3Doodler Start Powerpuff Yourself Pen Set (3Doodler)
  • K’NEX Imagine: Power & Play 50 Model Motorized Building Set (K’NEX Brands)
  • LEGO Make Your Own Movie (Klutz)
  • Magnaflex (WowWee USA)
  • Nickelodeon Slime Deluxe Slimy Creations (Cra-Z-Art)
  • Oonies Starter Pack (Moose Toys)
  • Star Wars Droid Inventor Kit (LittleBits)


  • Baby Alive Sweet Tears Baby Doll (Hasbro)
  • Barbie Fashionista Ken Dolls (Mattel)
  • Disney Princess Dance Code Belle (Hasbro)
  • DreamWorks Spirit Riding Free Spirit & Lucky Deluxe Feeding Set (Just Play Products)
  • JoJo Siwa Singing Doll (Just Play Products)
  • Luvabella (Spin Master)
  • Wonder Crew Superhero Will (PlayMonster)


  • Beasts of Balance (Sensible Object)
  • Boom Blast Stix (Moose Toys)
  • Hearing Things (Hasbro)
  • Roller Coaster Challenge (ThinkFun)
  • Soggy Doggy (Spin Master)
  • Ultra Dash (PlayMonster)


  • GearZooz Roll & Roar Animal Train (VTech)
  • Little Tikes Light ‘n Go 3-in-1 Sports Zone (MGA Entertainment)
  • Magformers My First Pastel 30Pc Set (Magformers)
  • Mega Bloks Elephant Parade (Mattel)
  • Mirari Shellby (PlayMonster)
  • Pop-a-Balls Push & Pop Bulldozer (VTech)
  • Strolly Bike (Yvolution)
  • Teddy Ruxpin (Wicked Cool Toys)


  • DROPMIX Music Gaming System (Hasbro)
  • HEXBUG BattleBots Arena (HEXBUG)
  • Hot Wheels MindRacers (Osmo)
  • Klask (Buffalo Games)
  • Lightseekers Starter Pack (TOMY International)
  • Rubie’s Jurassic World T-Rex Inflatable Costume (Rubie’s Costume Company)
  • Think & Learn Teach ‘n Tag Movi (Mattel)


  • Disney Pixar’s Cars 3 (Disney Consumer Products & Interactive Media)
  • Hatchimals (Spin Master)
  • Nickelodeon Slime (Nickelodeon Consumer Products)
  • “PAW Patrol” (Spin Master)
  • “Peppa Pig” (Entertainment One)
  • “PJ Masks” (Entertainment One)
  • Star Wars (Disney Consumer Products & Interactive Media)


  • Bunch O Balloons Filler Soaker (Zuru)
  • Disc Jock-e (Tucker Toys)
  • Luke Skywalker’s Landspeeder (Radio Flyer)
  • Nerf N-Strike Elite Accustrike Alphahawk Blaster (Hasbro)
  • Recoil (Skyrocket)
  • Sky Viper V2450 GPS Streaming Video Drone (Skyrocket)
  • Watermelon Ball (PlaSmart)


  • “Ben 10” Rustbucket Transforming Alien Playset (Playmates Toys)
  • Fisher-Price “Shimmer and Shine” Magical Light-up Genie Palace (Mattel)
  • Go! Go! Smart Wheels Race & Play Adventure Park (VTech)
  • HEXBUG Nano Space Cosmic Command (HEXBUG)
  • Hot Wheels Super Ultimate Garage (Mattel)
  • My Fairy Garden Magical Cottage (PlayMonster)
  • Playmobil Pharaoh’s Pyramid (Playmobil U.S.A.)
  • Shopkins Shopville Super Mall (Moose Toys)


  • Disney Junior Minnie’s Walk and Play Puppy (Just Play Products)
  • Dolce Activity Zebra (Magformers)
  • Funko’s SuperCute Plushies (Funko)
  • Peppy Pets (Commonwealth Toy & Novelty Co)
  • Pikmi Pops Surprise! Mega Pop (Moose Toys)
  • Storytime Rhymes Sheep (VTech)
  • Surprizamals (Beverly Hills Teddybear)


  • “Beat Bugs” Musical Submarine (Blip Toys)
  • Disney Junior “Doc McStuffins” All-in-One Nursery (Just Play Products)
  • “PAW Patrol” My Size Lookout Tower (Spin Master)
  • Play-Doh Magic Oven Set (Hasbro)
  • Racing Adventures Mickey (Just Play Products)
  • Scoop & Learn Ice Cream Cart (LeapFrog)
  • “Thomas & Friends” Super Station (Mattel)

Rookie of the Year:

  • Beach House Group (Antsy Pants Build & Play Kits) 
  • Pai Technology Inc. (Circuit Conductor)
  • Move2play (Fuzzy Flyers)
  • Bevy & Dave (History Makers Puzzle Block Set) 
  • YULU Toys (Operation: Escape)
  • FlyCatcher Inc. (smART sketcher)
  • WeCool (Compound Kings Makin’ Station)


  • American Girl Logan Doll (Mattel)
  • Creative Cosmetics Lab (Thames & Kosmos)
  • Fidget Spinner (TopTrenz)
  • HEXBUG CuddleBots (HEXBUG)
  • LEGO Star Wars Millennium Falcon (LEGO Systems)
  • Mirari Juballees (PlayMonster)
  • SmartMax My First Animal Train (Smart Toys and Games)
  • Zipes Speed Pipes (Neat-Oh! International)


  • Circuit Cubes (Circuit Cubes)
  • Cue (Wonder Workshop)
  • LEGO BOOST Creative Toolbox (LEGO Systems)
  • Piper Computer Kit (Piper)
  • Robotics Workshop (Thames & Kosmos)
  • SoundMoovz (Cra-Z-Art)
  • VRSE (Skyrocket)


  • Air Hogs Hyper Drift Drone (Spin Master)
  • Anki OVERDRIVE: Fast & Furious Edition (Anki)
  • Automoblox SC1 Chaos and HR5 Scorch 2-Pack (PlayMonster)
  • Drone Force Angler Attack (Alpha Group, US)
  • Nerf Nitro Motofury Rapid Rally Set (Hasbro)
  • “PAW Patrol” Sea Patroller (Spin Master)
  • Playmobil Ghostbusters Ecto-1 (Playmobil U.S.A.)

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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