WowWee cracks down on Fingerlings counterfeiters

WowWee has filed a federal lawsuit against 165 sellers of counterfeit Fingerlings in the US.

The US District Court for the Southern District of New York has granted the robotic and entertainment products manufacturer’s request for a Temporary Restraining Order, ordering that the sellers assets and storefronts be frozen.

“WowWee operates under a Zero Tolerance Policy and as such, is dedicated to protecting our customers and will continue to aggressively pursue counterfeiters manufacturing and selling unauthorised Fingerlings product,” said Richard Yanofsky, WowWee CEO.

“We are so proud of this new toy line and want to ensure our customers can buy with confidence, without fear of purchasing harmful or illegitimate items.”

Together, WowWee and its legal team Epstein Drangel, have designed and implemented a global anti-counterfeiting programme through which they are expeditiously enforcing WowWee’s rights to the Fingerlings brand, characters, packaging and technology.

WowWee has instituted customs education and training programmes across the world to provide officers with the latest information on the Fingerlings and how to identify fakes.

Fingerlings is a line of mini interactive pet robots that curl around your finger and come to life when you play, responding to sound, motion and touch with over 40 animations.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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