One Dear World launches storybooks to accompany soft toy line

London-based toy startup One Dear World has added children’s books to its offering with a new line of storybooks to support the firm’s soft-toy line.

Authored by the brand’s creator Winnie Mak, the first book London Hat Hunting Mission follows the themes of cultural diversity and inclusivity that saw the toy line find success on Kickstarter.

Book one in the series The Adventures in One Dear World is about four dolls and their search across London for magic hats to cure their friend Mr. Globe’s headache.

“In this storybook, all children, boys and girls of different skin colours, can see themselves represented," said Winnie Mak.

"My husband and I are overwhelmed by the public support for this project, allowing us to bring our multicultural vision to life. I am committed to making One Dear World multicultural dolls and their adventures available for every family with young children.”

English, French and Chinese versions of the hardcover storybook will be on sale from November 18th 2017.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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