ZAG details Zak Storm cross-media launch spanning TV, mobile gaming and toys

The world of play may have just been flipped on its head thanks to a new ‘trifecta’ of digital kids’ engagement from the indie animation studio, ZAG.

Buckle-up, because this is going to get intense.

The concept itself is centred around ZAG’s action-comedy series, Zak Storm, its companion mobile gaming app and its master toy line from Bandai.

Kicking off this month, when kids watch the Zak Storm TV series, kids can sync it with the new Zak Storm Super Pirate mobile game. This will deliver battle sequences and adventures to be played via the app that mimic the real-time TV show scenes.

This will provide the player with digital game rewards. Kids can then play with the Zak Storm toys from Bandai, each one arriving with a unique QR code that that will soup-up their mobile gaming characters with weapons, powers, strength, health and a variety of new worlds to explore.

According to ZAG, ultimately, each player’s journey will centre on digital gameplay powered by physical toy scanning. The journey will then sync up with the TV show in order to level-up both the digital and physical playing experiences.

If you haven’t heard of ZAK Storm yet, let this tickle your fancy.

Aimed at six to 11 year olds, the show follows the story of Zak, a Super Pirate who embarks on a series of action-comedy adventures. The series debuted in the autumn on Discovery Kids and KidsClick TV in the US.

“We have had an overwhelming response from kids to Zak Storm in the countries where the TV series has already premiered, and we are excited to launch this digital trifecta that allows kids to synergistically play across the Zak Storm world via multiple platforms for a truly unique play experience,” said Jeremy Zag, founder and CEO of ZAG.

“We have created endless possibilities for fun, as kids are rewarded for doing what they already love to do: watch, play and level-up.”

ZAG’s president of global brand strategy and consumer products, Andre Lake Mayer, added: “Bandai America’s Zak Storm – Super Pirate product line is a tremendous asset in conveying the distinct attributes of this new ‘must have’ global boys’ brand for digital natives and savvy kids everywhere.

“Kids will want to experience this bold new adventure series through interactive play, role playing and more, and it opens the door for other licensed consumer products, promotions and sponsorships to extend the opportunities for kids to engage with the brand.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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