The announcement was made during a live feed of the awards hosted at www.rainbowawards.co.uk.

Plum Products named Overall Rainbow Toy Awards 2017 Champion

Plum Products has been the overall Rainbow Toy Awards Champion for its popular Discovery Crate and Paint Easel set.

The announcement was made during a live feed of the awards hosted at www.rainbowawards.co.uk.

The awards whittled a large number of entries down to the category winners having been scrutinised over by a team of toy testers. A panel of experts made up of children, the Rainbow Awards ranks each toy between one and ten for its play value, longevity, packaging, build quality, value for money and overall impression.

The winners of the ninth annual Rainbow Toy Awards, are:

The 2017 Overall Rainbow Toy Awards Champion: Discovery Create and Paint Easel by Plum Products

Best Pre-school Toy: Wooden Workbench and Tools by Aldi
Highly commended: Medieval Train Set by BigJigs Rail

Best Arts & craft Toy: Spiralite by John Adams
Highly commended: Original Shrinkies Bumper Box by Keycraft

Best Wheeled Toy: Anki Overdrive: Fast & Furious by Anki
Highly Commended: Ice Cream Truck by Diamont

Best for Imaginative Play: Pharaoh’s Pyramid by Playmobil
Highly Commended: Goopy Slime by H Grossman

Best Games & Puzzles – the young ones: Linkit Card game by Pikykwiky
Highly commended: Giggle Wiggle by John Adams

Best Games & Puzzles – 8 and over: Staccups by University Games
Highly commended: Rory’s Story Cubes: Fantasia by Esdevium Games

Best Electronic toy: Chase me Casey by VTech
Highly commended: Cozmo by Anki

Best Construction Toy: The Shape Kids toys and books by Shape Kids
Highly commended: Mayka Tape by Zuru

Best Educational toy: Times Table Tray by BigJigs Toys
Highly commended: Linkit Card Game by Pikykwiky

Best Plush toy: Unicorn Soft toy by H Grossman
Highly commended: Bush Baby Wolrd Shimmies: Princess Melina by Golden Bear Toys

Best Outdoor Toy: Discovery Create and Paint Easel by Plum Products
Highly commended: 5 in 1 Stroll and Grow Scooter by VTech

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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