Rob Fort joins Tactic Games UK as sales director

Finnish board game firm Tactic Games has announced a new sales director for its UK arm in the form of Rob Fort, who will work alongside country director, Jeremy Pateman.

Fort joins from John Adams Leisure, where he held the position of national account manager, and more recently international sales manager, for almost eight years.

In his new role, Fort is responsible for reinvigorating and growing Tactic’s entire UK sales force as the company prepares to embark on a busy year, with multiple new product launches and revamps slated for 2018. With his role encompassing all aspects of sales and marketing, Fort will oversee opening new accounts and developing existing retailer relationships in the UK.

“Joining Tactic at such a crucial time in the company’s growth is incredibly exciting," commented Fort. "There’s a real opportunity to build the brand in the UK and I’m confident that our ambitions to attract new retail partners in both the mass and independent spaces will be achieved, especially with the addition of some really interesting new launches. I’m thrilled to be on board and looking forward to a busy year.”

“We’re preparing for our most ambitious year of growth yet, with an array of innovative new products launching next year in the toys and games categories," added Jeremy Pateman, country director, Tactic Games UK.

"We’ll also be breathing new life into a number of existing products in 2018 as we aim to secure new retail partners, so I’m delighted to welcome Rob who joins us with unrivalled sector experience and industry knowledge which I’m confident will be of immense benefit to the company.”

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