Gibsons and Rubik’s join forces

Leading puzzle-maker Gibsons has joined forces with Rubik’s Cube to produce a new 500-piece puzzle based on the iconic ’80s toy.

As the latest addition to Gibson’s Iconic Brands Collection, Rubik’s joins the likes of Marmite, VW and Pringles, who have all received the puzzle treatment, complete with their own larger-than-life packaging.

First created in 1974 by Professor of Architecture Erno Rubik, the Rubik’s Cube is more than just a toy – it’s a mathematical wonder, a competitive pursuit and an emblem of the 1980’s. Gibsons have taken the iconic magic cube and turned it into a devilishly difficult, double-sided, 500 piece impossi-puzzle that is sure to test even the most advanced jigsaw puzzle enthusiasts.

“Rubik’s Cube was the perfect brand for us as the iconic shape is so easily recognisable and loved by so many," said Emily Charles, Gibsons’ product development manager. "Moreover, we wanted to create a jigsaw puzzle that was just as tricky as the cube itself, and we have definitely achieved this with the double sided impossi-puzzle – it’s not for the faint-hearted!”

Retailing at £15.95, the Rubik’s Cube puzzle will be available from January 2018.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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