Hasbro appoints president of Allspark Pictures

Hasbro has hired Greg Mooradian to oversee the firm’s film division, Allspark Pictures, the latest move from the company to create a full-fledged movie studio.

As president of Allspark, Mooradian will oversee film and television production, starting in January 2018.

According to Variety, the company has been making an effort to raise money to start its own studio for some time as it looks to transform itself into an industry player to rival the likes of Marvel Studios.

Hasbro’s lines of toys and games include Mr Potato Head, Monopoly and My Little Pony.

The company currently has a deal with Paramount. It wants to expand that relationship so that Paramount isn’t just distributing its movies, but is also partnering on financing films and developing projects.

There’s a longstanding relationship between the companies. Paramount has successfully made films based on Hasbro characters like Transformers and G.I. Joe. Those franchises will not be a part of the new pact. Paramount develops any movies featuring these characters, with Hasbro serving as a producer.

Mooradian is currently a production executive at Fox 2000. It’s a homecoming of sorts for Mooradian, who previously worked at Paramount, helping guide “Teenage Mutant Ninja Turtles” to the big screen, as well as Hasbro hits like “G.I. Joe” and “Transformers.” He left Paramount in 2013.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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