Universal evolves global merchandising program for Jurassic World: Fallen Kingdom

Universal Brand Development has announced the global merchandising program for Jurassic Word sequel, The Fallen Kingdom, with toys hitting retail in Spring 2018.

Master global toy partner Mattel and LEGO Systems will lead the retail roll-out with toys across a variety of play patterns and age segments, additional toy, role play and costume licensees supporting the second film include Funko, Build-A-Bear, Rubies, Wowee and more.

“The Jurassic World franchise has always had huge cross-generational family appeal, and Jurassic World: Fallen Kingdom promises to be one of the biggest movie and merchandising events of 2018,” said Vince Klaseus, president of Universal Brand Development.

“Following the success of 2015, we’ve been hard at work to build out the largest Jurassic World program to-date to meet the increasing demands from fans, as well as reach new audiences around the world – demonstrating the global appeal of this 365 mega-franchise.”

Master global toy partner Mattel and LEGO Systems will lead the retail roll-out with toys across a variety of play patterns and age segments, additional toy, role play and costume licensees supporting the second film include Funko, Build-A-Bear, Rubies, Wowee and more.

“This will be a focused UK campaign with opportunities to maximise the popularity of the franchise throughout 2018, starting with a focus on the classic movie and moving into activity for the release of Jurassic World: Fallen Kingdom, followed by back to school and subsequently the DVD release," said Hannah Mungo, country director UK & Ireland Consumer Products at NBC Universal Brand Development.

"Early commitment from such strong licensing partners as these indicates the confidence we all have in this much loved entertainment brand."

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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