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Toys R Us unveils Play Chaser

Following its rebrand operation, toy chain Toys R Us has rolled out a new augmented reality app across 23 retail locations in the US.

Developed in partnership with PlayFusion, the free app transforms toy shopping into a magical and interactive experience by activating different AR mini-games for customers on their smart device while in-store. To unlock the games, customers download the app and start scanning the many different Play Chaser signage points throughout the store.

There will be more than 10 experiences offered – everything from a virtual basketball game and fishing pond to a baby adoption experience that allows kids to care for their virtual tot in a similar fashion to Tamagotchi.

Play Chaser will roll out to all Toys R Us stores nationwide on Saturday, October 21.

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