Just Play, Spin Master and Sambro ready JoJo Siwa toy lines with Nickelodeon

Nickelodeon and Viacom Consumer Products has signed a raft of new toy partners for its social media influencer-brand, JoJo Siwa.

Among 19 new consumer product partners for the franchise, Just Play will be delivering a line of dolls, role-play and plush, while Spin Master is on board for creative play, Cardinal has puzzles and games with Sambro across role-play, creative play, arts and crafts and more.

The toy partners join an extensive line up of partners as NVCP looks to expand the JoJo Siwa brand, hoping to announce over 20 new licensees by the end of the year.

Worlds Apart will license consumer electronics and furnitre and HTI have signed for role-play cosmetics and consumer electronics, Kokomo will manufacture health and beauty with Imagine 8 for accessories.

Kids Designs takes on consumer electronics while Addo signs for plush and health and beauty with their lines at The Entertainer.

Marianne James, VP commercial partnerships, consumer products and experiences for Nickelodeon UK and Ireland, said: “JoJo is a true phenomenon here in the UK and to have so many license partners on board is a testament not only to her popularity, but the scope of her fun, colourful, bow-tastic brand that lends itself perfectly to a wide range of products.

“The demand for all thins JoJo only gets greater and we’re looking forward to announcing even more licensees soon.”

All the NVCP/JoJo licensed products will be available from top UK retailers, including grocers, toys and fashion.

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