Hasbro reveals Star Wars: The Last Jedi toys at New York Comic Con

With a new trailer set to drop today, alongside the opening of ticket sales, the marketing campaign for Star Wars: The Last Jedi is in full swing, with new products being unveiled by the day. Hasbro has joined the fun this weekend, unveiling a slew of new licensed toys at New York Comic Con.

New additions to the well-established Star Wars Black figure series include The Last Jedi’s Rey and DJ, as well Lando Calrissian from The Empire Strikes Back.

The toymaker also introduced a new set of figures from its Mighty Muggs line, mini vinyl figures with disproportionately large heads, including Rey as well as classic characters from the original trilogy like Darth Vader, Luke Skywalker, and Princess Leia Organa.

Earlier this week, Sphero announced new additions to its Star Wars droid line, bolstering the brand’s Christmas season offering.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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