Hasbro unveils first My Little Pony: The Movie toys

Hasbro has unveiled a fresh toy line for the My Little Pony movie, featuring two figures and two play-sets based on the upcoming animated film.

Over the years, the My Little Pony franchise has become one of the company’s most valuable properties, generating over $1bn in sales.

Hasbro and Lionsgate’s new movie – set for release this week – marks the first time My Little Pony has entered the cinema since 1986. Hasbro has showcased four of the products to hit stores across the US this autumn, including the Cantrelot and Seaquestria Castle play-set, the Pinkie Pie Swimming Seapony figure, the Seashell Lagoon play-set and the My Magical Princess Twilight Sparkle figure.

Magical Princess twilight Sparkle features more than 90 phrases, a light up horn and moving head and hooves, while Pinkie Pie can swim on her own in water.

When My Little Pony: The Movie lands in theatres across the US next week, it will be tacking on the might of the much-anticipated Blade Runner 2049 and The LEGO Ninjago Movie.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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