WowWee’s Fingerlings eyes consumer product expansion with Striker Entertainment

WowWee’s popular Fingerlings toy line is looking to expand its consumer products programme with the appointment of Striker Entertainment.

The firm will now act as the worldwide licensing agency for the hit toy range that has already seen vast success across Toys R Us, Walmart and Amazon.

Striker will be working with WowWee to develop and implement a worldwide licensing strategy to expand on the rapidly growing consumer interest and retail demand for additional consumer product categories.

“We could not be more excited to be working with Striker Entertainment and its talented team,” said Ricahrd Yanofsky of WowWee.

“We are looking forward to building Fingerlings into a brand that will endure for years to come. With Strker’s assistance, we intend to be very strategic with respect to growing the Fingerlings brand, both in terms of an expanded offering and presentation.”

Russell Binder, partner at Striker Entertainment, added: “WowWee has another bonafide hit on its hands with Fingerlings. Our job is to develop a brand extension programme that captures the magic of the Fingerlings and translate it into complimentary categories globally.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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