Zapf Creation has secured a major new partnership with Olympic swimmer Rebecca Adlington for the UK launch of the Baby Annabell Learns to Swim doll.
For the doll’s launch, a limited number of Baby Annabell fans were given the chance to take part in a swimming lesson hosted by Adlington where she imparted tips before handing out Baby Annabell Learns to Swim dolls to the kids taking part.
Adlington will be supporting the brand with further PR activity, including providing exclusive swimming tips, promotional material, media interviews and social support.
Baby Annabell Learns to Swim features realistic sounds and movement and once places in water will move her arms and legs to simulate swimming.
Adlington said: “As a mum, I am excited to be working with the Baby Annabell brand. I am passionate about getting children swimming from a young age – it can help to instil confidence and be a powerful bonding experience between a parent and child.
“The new Baby Annabell Learns To Swim doll is a great tool to give children (and parents) the courage to take those first steps towards swimming.”
Marian Davis, marketing manager for Zapf Creation UK, added: “We are thrilled to be working with Rebecca Adlington to launch the Baby Annabell Learns to Swim doll. As a world-famous Olympic swimmer and mother, she is the perfect partner for the brand.
“We are extremely proud to have such an influential UK figure on board to support the product launch.”