Egmont secures world publishing rights for Rubik’s Cube

Egmont Publishing has secured the children’s publishing license for the classic toy brand, Rubik’s.

In a deal brokered by Lori Heiss, VP brand strategy, at Rubik’s master licensee The Smiley Company, Egmont has acquired the world rights to launch the new titles in June next year.

How to Solve the Rubik’s Cube and Rubik’s Children’s Brainteasers will be the first two titles launched under the Rubik’s license.

Based on the top-selling toy that has shiften over 400 million cubes since it launched in the 1980s, How to Solve the Rubik’s Cube is a step-by-step guide teaching fans a beginner’s method for solving the Cube, as well as advanced techniques to solve it in a matter of seconds.

In Rubik’s Children’s Brainteasers, fans will be able to test their wits against 80 mind-bending logic problems, from Sudoku and Hanje to mazes and pattern matching.

Tracy Phillips, rights director at Egmont, said: “Egmont is very excited to control international rights in this well-known, global and iconic brand. We have already been contacted by publishers from around the world and expect to conclude deals in many territories at Frankfurt.”

Lori Heiss, VP brand strategy at The Smiley Company, added: “The Smiley Company and Rubik’s have partnered to build on the success of the iconic Cube,working together to create a global brand for all ages which focuses on the development of intelligence.

“The range of children’s books from Egmont are a key part of this brand extension, and we are looking forward to their global launch next year.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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