Mattel’s MindRacers brings Hot Wheels to iPads

Mattel and Osmo are taking Hot Wheels into the augmented reality world, with the launch of MindRacers.

The Osmo MindRacers package comes complete with a racetrack and six Hot Wheels cars, which are all compatible with the iPad-based game.

Pramod Sharma, CEO of Osma, said: “Hot Wheels created an iconic childhood toy by inspiring imaginations with healthy play centered on physical cars,” reports The Next Web.

“Now, we’re taking that beloved experience and blending it with the power of computer vision and AI to bring these cars to life.”

Fans can begin racing by hitting the device’s launch button, which will show the car’s starting to accelerate on screen.

To win, users must throw tokens in front of the iPad’s screen, which can be used to help the car’s accelerate, hit opponents or use power-ups.

Check out the video for MindRacers below: 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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