Jakks to develop toys for The Incredibles 2

Jakks Pacific has joined forces with Disney Pixar for the launch of new toys based on the upcoming film, The Incredibles 2.

As part of the global master toy deal, Jakks will manufacturer, market and distribute action figures, accessories, play-sets, interactive toys, pre-school toys, role-play and dress-up items and more.

“We’re thrilled to extend our relationship with Disney and be named the master toy licensee for The Incredibles franchise,” said Stephen Berman, chairman and CEO at Jakks Pacific.

“We are looking forward to working with the remarkable storytellers at Pixar and Disney, to bring The Incredibles characters to life through a variety of toys and other consumer products for a new generation of kids.”

The sequel to The Incredibles is slated for release in June 2018.

Josh Silverman, EVP of global licensing for Disney consumer products and interactive media, added: “Fans around the world are excited to see their favourite super family back on the big screen with Incredibles 2.

"We’re thrilled that the creativity and innovation seen in the film is seamlessly brought to life in the broad assortment of toys Jakks has created.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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