MGA Entertainment is celebrating the arrival of L.O.L. Surprise! Big Surprise on September 29th, with its first unboxing video booth.
With its new booths, MGA will give fans the chance to create their own custom videos in cities such as London and Toronto, as well as US cities.
L.O.L. Surprise! Big Surprise offers a new unboxing experience boasting 50 surprises inside a large sparkly package.
"We are excited that L.O.L. Surprise! has maintained its reign as the number one collectable doll in the country and is a hit in international markets," said Isaac Larian, CEO of MGA Entertainment.
"Our goal is to continue to innovate, surprising fans with new features and L.O.L. Surprise! experiences."
To start the process, fans can purchase an L.O.L. Surprise! Series Two doll through a claw-enabled vending machine, and then step inside the booth to make their video, which can last up to five minutes long.
Plus, during the celebration, MGA will also be joined by influencers, DCToys Sandaroo Kids and CookieSwirlC, for a live unboxing event on September 29th.