Fortnight campaign drives Zomlings series six launch

Magic Box Toys has witnessed the success of is Zomlings series six launch, thanks to a strategic ‘launch fortnight’ campaign.

The campaign focussed on the roll out of Zomlings in the Future, the sixth series of Zomlings, which concentrated on a fortnight of launch activity targeting parents in the UK.

This included activity across Magic Box’s social media channels, a two-week take-over of UKMums.tv, vlogger marketing, blogger unboxings and more.

“We are thrilled by the positive impact the ‘launch fortnight’ has had for Zomlings series six. Our strategy was always to get Zomlings out there in the hands of parents, which we believe is crucial in generating the buzz around a product launch,” said Ben Harper of Magic Box Toys.

“We still have lots in the pipeline on our social media channels including some fantastic new added-value downloadable content for fans, that’s been specially commissioned for this launch.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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