Cra-Z-Art readies Kodak puzzles

A new line of puzzles are on the way following a partnership between Cra-Z-Art and Eastman Kodak Company.

Each of Cra-Z-Art’s Kodak puzzles will be developed in the USA and will boast photo imagery that will be available in piece counts from 100 to 2,000.

Cra-Z-Art first made its debut into the puzzle category with the acquisition of Lafayette Puzzle Factory, a manufacturer of artfully designed puzzles in the US.

"Cra-Z-Art is very excited to be partnering with Kodak to produce high quality puzzles with rich, sharp imagery, representative of the iconic brand,” said Lawrence Rosen, chairman of Cra-Z-Art.

“Kodak is a name that resonates with the core purchaser of puzzles and with our acquisition of Lafayette Puzzle Factory last year, we are well equipped to make this line a huge success.”

Each of the puzzles will launch in the US at all major retailers during this autumn.

Joel Satin, director of brand licensing at Kodak, added: "This partnership with Cra-Z-Art exemplifies Kodak’s strategy to develop products that bring out the creative person in everybody.

"It’s also a wonderful celebration of our rich history in imaging."

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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