“There is no toy business without Toys ‘R’ Us” says MGA boss Isaac Larian

MGA founder and CEO, Isaac Larian has spoken out in support of Toys R Us, following the retail chain’s filing for bankruptcy.

“Oh my God, they are very important, and people don’t understand,” Larian told Bloomberg. “That’s the only place where kids can go and just buy toys. There is no toy business without Toys ‘R’ Us.”

Last year the chain accounted for 11 per cent of Mattel’s annual sales and 9 per cent for Hasbro, and analysists have predicted the toymakers will continue to support Toys R Us, in hopes that their debt repayments will be prioritized.

Shares of Mattel and Hasbro appeared to fall after rumours broke on Monday that their second-biggest customer would soon be filing for Chapter 11 bankruptcy, however, they have since marginally rebounded.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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