Flair and PJ Masks win big at Licensing Awards

GP Flair has taken home the coveted Best Licensed Toys and Games range for their master toy PJ Masks range at this year’s Licensing Awards.

This recent accolade follows Flair’s hugely successful toy launch this spring when a full range of PJ Masks figures, vehicles and role-play toys, proved to be as popular with kids as Entertainment One’s leading TV show. 

“Since launching at retail in February 2017 we’ve had so much great feedback from retailers about the PJ Masks toy line and the demand from consumers has been overwhelming," said Katie Rollings, head of UK licensing at Entertainment One. "This award is testament to the brand’s popularity and the strength of Just Play’s toy line which perfectly captures the excitement and adventure of the TV show.”

Collecting the award at last week’s Licensing Awards ceremony was Just Play marketing manager Kirsty MacKenzie and product manager, Joanna Richards. Kirsty Mackenzie commented: “We are immensely proud to have won the award for the Best Licensed Toys and Games range. PJ Masks has captured the hearts of children and our Just Play PJ Masks toy line has gone from strength to strength since launch earlier this year."

The line has been a financial success for Flair, being named by NPD as the number three property in total toys and earning a listing on Argos’ Top Ten Toys for Christmas.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Mattel extends PlayBack recycling scheme to include Fisher-Price toys

Mattel, Inc. has announced the expansion of its Mattel PlayBack programme to now include Fisher-Price …